Rodan Media In The 2020's
Rodan Media Group is a media and content company specializing in digital asset development across numerous verticals, including travel, law, economics and entertainment.
As a media holdings and development company, our investment strategy is simple: Identify specific and underserved information niches. We then invest in the domains that can best represent these niches, then create exclusive platforms for the long-term curation and development of news, informational and entertainment content.
This creates unique monetization opportunities while providing valuable user information services.
More About Rodan
Rodan Media develops digital assets in the domain space. These digital media properties are primarily geared toward four key content verticals: Travel, Law, Economics and Entertainment.
Rodan Media's focus is on the development of content for its own unique assets; although, Rodan Media does, at times, engaged in strategic partnerships.
Properties are developed to help serve specific niches targeting users seeking information in undervalued and underdeveloped data verticals.
Rodan Media's content and intellectual property development derives from over 30 years experience in broadcast, print and online media production, bringing a unique and award-winning insights to our content development strategies.
Our creatives and content development includes original research and writing, graphic design, photo compositing, audio production, and video editing, production, and post-production.
This production capability helps streamline development costs across our verticals, leading to superior content and creative efficiencies not ordinarily seen in digital property management.
Rodan Media invests in domains as part of its online development strategies. We select, hold and develop domains that have potential for specific media niches, particularly in the legal, travel, news and entertainment channels.
Additionally, we engage in domain investment for resale, though this is not a core of our domain strategies. Typically, Rodan Media will sell domains that are known to have intrinsic value but no longer have development interest to the company. Other domains are long-term investments that are available for acquisition to interested parties.
2001 to Today
Rodan Media was originally conceived in 1996 to be a broadcasting services company. By the time the company was initially founded, in 2001, multiple services were on the menu of offerings. These included web design, print advertising, magazine publishing and voice-overs.
The company was reincorporated in 2009 to provide scalable development services to the domain industry, along with audio-visual services to the T.R.A.F.F.I.C. domain show, which concluded a ten-year run in 2014.
Since that time, Rodan has developed the largest independently-owned toll road travel and information website in the world, TurnpikeInfo.com. The company is currently developing FreewayHotels.com, which is launching in the Fall of 2020.
Rodan Media continues to offer long-term, scalable media development for select clientele, helping companies attain and expand their online presence, both through initial deployment and via content and advertising channels that drive relevant traffic.